The Definitive Twitter Guide: Making Tweets Work for Your Business




  • Why do we need to use social networks in our company?
  • Twitter for Business: extra assistance for your business
  • Social Media Optimization (SMO). What is it?
  • Good practice on Twitter campaigns



  • Understand how technology can influence (help or hinder) the development of our business economic activity.
  • Understand which are the main features, possibilities and requirements of an online community.
  • Learn to use the basic Twitter tools.
  • Find out what is good practice in moderation and content management of online communities.
  • Introduction to Social Media tools for monitoring.

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